Our Challenge
Over 75% of suicides in North America are men
Men are 3 to 4 times more likely to die by suicide than women.
Most men suffer in silence
Only 30% of those experiencing anxiety or depression seek professional help.
1 in 3 men have no one to talk to
A third of men say they don’t have someone they can confide in.
Veterans face even steeper battles
Male veterans are 1.5× more likely to experience mental health disorders.
Physical health is falling behind
Inactivity is rising among men over 30 — even as heart disease risk increases.
Stigma is still holding men back
Up to 80% believe expressing emotional struggles is a sign of weakness
Where the 1% Goes
Mental Performance & Wellness
Programs that help men develop clarity, confidence, and emotional strength.
Physical Health & Fitness
Initiatives that promote movement, vitality, and lifelong strength.
Veteran & First Responder Support
Organizations that stand by those who’ve served — and still stand tall.